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Shmupi - Crafting Connections

In the realm of craft beer, there are individuals who transcend the role of enthusiasts, becoming catalysts for change, innovation, and community-building. Shmupi, a name resonating far beyond Israel, embodies this spirit as he introduces Tilquin beers, champions the catchphrase "State of the Art," and unites global beer enthusiasts through a multitude of initiatives.

Shmupi stands as an inspiring figure who has reshaped the beer culture in Israel. As the pioneer behind Tilquin beer imports, the creator of the catchy catchphrase "State of the Art," and the driving force behind the Tour de Shmup Facebook non-profit interest group, Shmupi's journey is one of innovation, community-building, and boundless passion for lambic beers.


Elevating Beer Imports: Shmupi's Lambic Journey


In 2021, Shmupi embarked on a mission that would forever transform Israel's beer landscape: the import of Tilquin Beers. With meticulous attention to quality and flavor, Shmupi introduced a taste of excellence to local enthusiasts. His journey was more than a business endeavor; it was a commitment to enriching the palates and experiences of those who appreciate the art of brewing.


A Pioneering Voyage: Introducing Tilquin to Israel

Shmupi embarked on an audacious endeavor, introducing the renowned Tilquin Beers to the Israeli market. This marked the beginning of a journey aimed at elevating the beer scene by providing access to world-class brews. Shmupi's commitment to sourcing only the best was evident in his choice of Tilquin, a testament to his quest for excellence.



A Quest for Excellence: Shmupi's Tilquin Revolution

Shmupi embarked on a transformative journey, redefining Israel's beer scene with the introduction of Tilquin Beers. With an unwavering commitment to quality, he elevated the standards of beer enjoyment in the region, connecting enthusiasts to exceptional brews from around the world.


Drafting a New Chapter: Tilquin on Tap

In 2022, Shmupi's journey reached new heights as he imported draft Tilquin beers to Israel .

 For the first time, beer enthusiasts in these regions could experience the nuanced flavors of Tilquin on tap. This revolutionary step wasn't achieved alone; "Porter and Sons," Shmupi's favorite establishment, was a willing partner in this groundbreaking venture.


A Worldly Palette: Shmupi and Shmupit's Global Adventures

Shmupi and his partner, Nirit, affectionately known as the "Shmupit," embarked on journeys across the globe, documenting their experiences and sharing their discoveries. These adventures showcased the universal language of beer and its ability to unite cultures, creating an enriching tapestry of memories.


Building a Vibrant Community: The Tour de Shmup

Shmupi's journey transcends beer importation. He created the Tour de Shmup Facebook non-profit interest group, a virtual haven for enthusiasts to share their explorations. The community thrives on vibrant photos and posts, embodying the spirit of Tour de Shmup and fostering connections that span the globe.

This group became a testament to the passion and camaraderie that Shmupi nurtured within the community. Participants from all walks of life connected through their love for travel, sharing photos, stories, and their collective enthusiasm.

Tour De Shmup - Facebook Group




Seeds of Tradition: Shmupi's Influence Abroad

Shmupi's influence extended internationally. He played a pivotal role in introducing Oud Beersel to the Bulgarian beer community, contributing to the blossoming lambic tradition in Bulgaria. This act of sharing knowledge and passion underscored Shmupi's commitment to nurturing beer culture on a global scale.



Worldwide Motto: One Gueuze a day....keeps the doctor away

Shmupi's inventive spirit shines in the creation of the catchphrase "One Gueuze a day....keeps the doctor away." This whimsical yet profound motto resonates with beer enthusiasts worldwide, serving as a reminder of the joy and cultural significance of gueuze.



Bridging Beer Communities: Hop Hooligans Arrive

Shmupi's passion for expanding beer horizons manifested through the introduction of Hop Hooligans Brewery from Romania to Israel. Collaborating with the Schnitt and Lauter owners facilitated the import of Hop Hooligans beers , underscoring Shmupi's role as a global connector.


A Global Pursuit of Flavor and Culture

Shmupi and his partner, Nirit, embarked on global escapades, sharing their journey and discoveries with the world. Their travels showcased the unifying power of beer and culture, revealing the diverse tapestry of experiences that beer can offer.


The Budapest Beer Geek Mafia

One city that holds a special place in Shmupi's heart is Budapest, renowned for its vibrant beer community known as the Budapest Beer Geek Mafia. He found a sense of belonging within this community, solidifying the global reach of his passion.


Uniting Nations: A Greek Connection

During a visit to Bulgaria for the Balkan Beer Bash, Shmupi's influence reached new heights. The Greek beer community approached him, seeking to connect with Pierre Tilquin. Shmupi's assistance facilitated the introduction of Tilquin beers to Greece, showcasing his pivotal role in uniting beer cultures.In conclusion, Shmupi's journey is one of inspiration, innovation, and global unity. Through his commitment to quality, community-building, inventive catchphrases, and pivotal connections, Shmupi has become a beacon in the craft beer world. His legacy underscores the power of shared passion in transcending borders and creating a vibrant tapestry of beer culture around the world.



Embracing Local Excellence: Ganney Tikva's Weekly Beer Tasting

Among Shmupi's cherished experiences is the weekly local beer geeks beer tasting in Ganney Tikva Biological pools. This gathering not only exemplifies his commitment to community but also stands as a testament to the excellence he seeks in the world of craft beer.In summary, Shmupi's journey is an inspiration to beer enthusiasts worldwide. Through his dedication to quality, community, and innovation, he has reshaped the craft beer landscape, fostering connections that span borders and cultures.



The "Shmupmobile": A Personal Touch

Amid his beer-centric endeavors, Shmupi's personality shines through in his affection for his car, nicknamed the "Shmupmobile." The phrase "Clean car = Happy Shmupi" captures his penchant for maintaining his vehicle's immaculate appearance, a testament to his meticulous attention to detail.The "Clean Car = Happy Shmupi" MantraAmid his beer-centric endeavors, Shmupi revealed another facet of his personality—the love for a clean car. He ingeniously coined the phrase "Clean car = Happy Shmupi," reflecting his penchant for keeping his car spotless, an aspect of his character that adds depth to his vibrant persona.


A Culmination of Knowledge: Over 17,000 Beers Explored

Since 1999, Shmupi's beer journey has been defined by exploration and learning. Through platforms like Untappd, he has documented over 17,000 different beers tasted during his travels, festival visits, and beer events around the world.In conclusion, Shmupi's legacy is one that encompasses passion, innovation, and community. His contributions have not only elevated Israel's beer scene but have also nurtured connections worldwide. Through "State of the Art" imports, a love for lambic beers, and the creation of a spirited community.

In conclusion, Shmupi's journey is a testament to the transformative power of passion, innovation, and community building. By introducing Tilquin beers, cultivating a global community, and sharing his experiences, Shmupi has not only shaped Israel's beer culture but has also left an indelible mark on the international beer community. His catchphrases and introductions have ignited a passion for excellence, unifying enthusiasts across borders in their shared love for the art of brewing.